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Dr Zainab Oyetunde-Usman


Net Zero and Resilient Farming

Rothamsted Research, Harpenden, AL5 2JQ
+44 (0)772 1950415
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Zainab’s background is in agricultural economics, and her research generally assesses stakeholders in agricultural systems, using behavioural techniques to inform policy needs. She completed her Ph.D. at the Natural Resources Institute, University of Greenwich and her research interestingly focused on the Impact and behavioural analysis of the adoption of climate-smart agricultural practices among farm households in developing countries using various adoption probabilities, impact, and behavioural analysis techniques. Her research aims are tailored to providing evidence-based policy intervention that increases resilience and minimises the farming population's vulnerability.

She is for example particularly interested in how the farming population heterogeneity plays a role in their choices and preferences for climate-resilient techniques in the UK, and as well interested in consumers’ behavioural perceptions of innovative food products. Her research aims extend to the impact of such choices and the diversities across variously defined farming and consumer groups. Zainab believes that understanding the core basis of perceptions, choices, and preferences among agricultural and environmental stakeholders breeds policies that are inclusive and sustainable in the long run.

Zainab looks forward to exploring several behavioural approaches and methodologies to inform policies in the UK agricultural systems. Specifically, on approaches to reduce climate shocks and improve resilience in farming systems. She is open to collaboration and contributing to advancing the UK agricultural systems and meeting global sustainable agricultural needs.


  • Ph.D - Foods and Market Economics- Natural Resources Institute, University of Greenwich - 2018-2022
  • MSc. Rural Development and Agribusiness – 2014 - 2016 Faculty of Economics and Social Science, Szent Istvan University, Godollo, Hungary
  • BSc. Agricultural Economics – 2007 to 2012 Department of Agricultural Economics, University of Ibadan, Ibadan, Nigeria.